Industrial Blog

Cloud computing keeps expanding at lightning speed, but the growth isn’t free. 

Data centers power everything from online shopping and streaming to AI tools, and in the process, they consume huge amounts of electricity (up to 6.7% – 12% of U.S. by 2028) and water (up to 5 million gallons per day). With sustainability key performance indicators (KPIs) now part of most corporate strategies, operators are under pressure to shrink their carbon footprint without compromising uptime or performance.

Data centers are the engines of the digital age, powering everything from e-commerce to telemedicine and entertainment.

These massive facilities handle immense data volumes, but their operational demands come with significant environmental and energy costs. Addressing these challenges requires adhering to data center design standards — frameworks that ensure safety, reliability, and sustainability.

It's an interesting time in data management.

Not only are we now seeing an exponential increase in the volume of data processed and stored every second of every day, but also the types of data being collected and analyzed are becoming more complex and diverse.

The virtual clouds we use for data storage and processing have a physical presence on Earth.